Alright, let’s be honest—getting your music noticed these days is about as easy as finding a decent cup of tea at a festival. Bloody impossible, innit? The digital landscape has transformed the music industry into something resembling the London Underground at rush hour: crowded, noisy, and everyone’s desperately trying to get somewhere.
Look, you can do it by yourself, course you can, it just takes time, resource and a can-do attitude, but it’s not easy, as a lot of success is based on your relationships that you build and it’s the building process that takes, in most cases years… not weeks and months, sorry to break it to you 🙁
Why You Need More Than Just Good Tunes
You might be sitting there thinking, “My music’s brilliant; it should speak for itself.” Well, hate to break it to you, but even The Beatles had Brian Epstein working his magic behind the scenes. In today’s algorithmic wilderness, having stellar music is just your entry ticket—not the whole show.
This is where music marketing companies come in—the unsung heroes wearing band tees instead of capes, armed with strategies rather than guitars, and (in our case) 14 years’ worth of industry contacts that would make your manager’s little black book look like a pamphlet for a village fête.
What Should You Expect From A Decent Music Marketing Company? (Spoiler: Not Just Fancy Coffee and Empty Promises)
If you’re forking out your hard-earned cash (or the label’s money—lucky you), here’s what any marketing outfit worth their salt should be offering. If they’re not, they’re about as useful as a chocolate teapot at a summer festival.
Streaming Supremacy (The Bare Minimum, Really)
- Spotify Editorial Pitching: They should have actual connections with Spotify’s editorial team. Not just “knowing a guy who knows a guy whose cousin once met someone who works there.” We’re a preferred partner, which means our emails don’t go straight to the digital equivalent of the bin behind Wetherspoons.
- Playlist Pitching: Any marketing company claiming to be worth their weight in vinyl should have relationships with playlist curators that extend beyond sending automated emails that read like they were written by a robot having an existential crisis.
- Spotify Ad Campaigns: They ought to know how to craft campaigns that don’t make listeners want to tear their headphones off and fling them into the nearest body of water.
Digital Marketing & Advertising (More Than Just Boosting Posts While Hungover)
- Social Media Advertising: Demand expertise that goes beyond “Yeah, we just boost posts mate, easy.” Your grandma could do that, and she still thinks Instagram is some sort of telegram service.
- Meta Ads: Expect targeting that’s more sophisticated than “music lovers aged 18-65” (which is basically everyone except your great-uncle Derek who exclusively listens to the shipping forecast).
- Google Ads: They should know how to make sure your band pops up when someone types relevant searches, not just when someone literally types your exact band name (which only your mum does anyway).
- Content Creation: The graphics shouldn’t look like they were made using ClipArt from 1997. We’ve all moved on from WordArt, Dave.
Video & Visual Presence (Not Just Your Mate Filming on His iPhone)
- YouTube Video Premieres: A proper marketing company should know how to build actual buzz around your video drop, not just schedule it for 3 am and hope for the best.
- Content Strategy: They should help you create video content that doesn’t make viewers want to gouge their eyes out with a rusty spoon.
Traditional Muscle (Yes, It Still Bloody Matters)
- Radio Promotion: They should have connections with actual humans at radio stations who pick up the phone when they call, not just fire off emails into the void like they’re trying to contact aliens.
- Press & PR: Real coverage in publications people actually read, not just that blog run by your drummer’s second cousin that gets three visitors a month (and two of them are his parents).
Digital Domination (Because It’s Not 2010 Anymore, Is It?)
- TikTok Strategy: They should be working directly with the platform’s team, not just telling you to “make something viral” like it’s as easy as making a cuppa.
- Apple Music & Amazon Strategy: Anyone claiming to be in the game should have contacts beyond just Spotify. It’s like only drinking at one pub when there’s a whole high street of boozers.
- Deezer Campaigns: For the European market, because believe it or not, there’s music beyond the M25, and some of it’s even in different languages. Fancy that!
Our Little Black Book (It’s Actually Digital and Massive)
Over the past 14 years (yes, we were around when MySpace was still a thing), we’ve built the kind of contact list that would make a major label A&R weep with jealousy:
- Thousands of playlist curators across genres (from the big hitters to the niche tastemakers who’ll champion your weird experimental track about garden furniture)
- Direct lines to the streaming giants (Spotify, Amazon, Apple Music—we’re on first-name terms with their teams, not just sending emails to [email protected])
- TikTok’s in-house crew (who actually answer our calls, unlike when your mum rings)
- Deezer specialists for cracking the French market and beyond (oui, c’est très important)
Our Process: No Quick Fixes, Just Proper Planning
Unlike that miracle hair growth formula your mate bought online, we don’t do overnight sensations or empty promises. Our approach is methodical, personal, and—dare we say—actually works.
1. Getting to Know You (The Non-Dating App Version)
First things first, we sit down for a proper chat. What makes you tick? What’s your sound really about? Are you the next Arctic Monkeys or more of a solo electronic maverick? We need to understand your music, your personality, and your hopes and dreams (the music-related ones, we can’t help with your fantasy football team).
2. Strategy That’s Actually Strategic
After we’ve picked your brain, we craft a bespoke marketing strategy. No cookie-cutter templates here—your campaign should be as unique as that weird vocal technique you’re oddly proud of.
3. Campaign Execution
This is where we roll up our sleeves and get stuck in. From playlist pitching to press releases, content calendars to collaboration opportunities—we handle the lot while keeping you in the loop without boring you with every tiny detail about our email chain with that Spotify editor (though we could name-drop if you’re into that sort of thing).
4. Measuring Success (Without Moving the Goalposts)
We track everything that matters—streams, engagement, press coverage, ticket sales—and adjust our approach accordingly. No smoke and mirrors, just honest results and transparent reporting.
Why Our Approach Works Better Than DIY
You wouldn’t perform dental surgery on yourself, would you? (If you would, please stop reading and seek help). Music marketing is a specialized field that requires industry connections, technical know-how, and years of experience navigating the ever-shifting sands of the music business.
We focus on:
- Building your authentic brand (not turning you into someone you’re not)
- Creating sustainable growth (rather than viral one-hit-wonder syndrome)
- Developing genuine fan connections (not just inflating follower counts)
- Making data-informed decisions (instead of just doing what worked for that one band from Sheffield)
- Leveraging our 14 years of industry relationships (so you’re not starting from square one, trying to cold-email playlist curators like everyone else and their dog)
The Bottom Line
In the immortal words that no famous musician ever actually said: “Good music marketing doesn’t shout; it starts conversations.”
A quality music marketing company doesn’t just help with your current release—we’re thinking three steps ahead, building your career one strategic move at a time. We’re the chess players of the music world, except with better outfits and more interesting stories down the pub.
So, while you focus on creating those banging tracks, we’ll focus on making sure they don’t just echo around your bedroom studio. Because great music deserves to be heard—and with our industry connections from Spotify to TikTok, Google to Meta, radio to press, and thousands of playlist curators in between—it bloody well will be.
SHARE THIS ARTICLE:
